Anna highlights design’s role in the Green Skills Revolution
Professor of Design and Policy, Anna Whicher, has co-written a think piece for SODA Magazine, a publication covering different topics and insights from within the design and creative industries.
The article Design: The Missing Link in the Green Skills Revolution centres on the importance of design in the Green Skills Revolution. It is written in collaboration with Irene Hakansson, Senior Research and Impact Manager at the Design Council. The article explains that despite design's contribution to all eight key sectors established by the UK’s Industrial Strategy, it remains underappreciated in key policy discussions.
Anna and Irene proceed to highlight how designers already embed sustainability into their work through means such as integrating circular economy principles, implementing systems thinking, and fostering behavioural change through people-centred approaches.
The pair commend the Design Council’s commitment to upskilling 1 million designers by 2030, but emphasise that change must also come from those outside of the design sector. They stress the importance of business in driving a green transition and make recommendations for both businesses and policymakers to accelerate the integration of design into their plans for the green economy.
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