Circular Economy Challenges in the Real World

In our latest video, Dr. Katie Beverley - Senior Research Officer and expert in all things ‘sustainable’ and ‘eco design’ - talks about the challenges to implementing a successful circular economy; but also how these challenges can be overcome.

Katie discusses why our culture of convenience isn’t actually a barrier to circular thinking, and what new approaches can replace the planned obsolescence of physical objects that we’ve come to expect.

And when it comes to actually implementing this new way of doing things, Katie discusses how we might manage the scale of change necessary to do so - but with successful stories and a shift of gear in how some industries operate, these changes are already underway.

Watch the video to explore the topic further, and take a look at our Zero Waste Scotland, Shield and Airora projects for examples of circular economy thinking in action.