The purpose and benefits of consumer insight studies

When starting a project - whether its core principle is product design, user centred design or something else entirely - running consumer insight studies could be the critical component to ensure success.

A consumer insight study is a piece of research that helps to analyse a users’ needs, behaviours and experiences when using a product or service, and it can provide the essential understanding a client needs to grasp what their users are thinking and feeling ahead of any future developments.

It’s a way to future-proof designs and provide the direction for where the project should go next - potentially saving unwarranted design stages or unwieldy costs.

In our latest video, Iona Davis, User Centred Design Specialist, discusses why consumer insight studies could help your next project to minimise risk and increase its chances of success.