Our ReGen concept design with iCandy has won a Green Good Design Award

We’re very pleased to announce that our ReGen Baby Stroller concept, designed in collaboration with leading manufacturer iCandy has won a Green Good Design Award 2024.

ReGen presents a more sustainable approach to the pushchair sector, designed for the future generation of consumers who place societal and environmental considerations at the heart of their purchasing without compromising on functionality, aesthetics or value.

ReGen is more than a product; it pilots a new form of business for the company and a new model of ownership for the customer that produces significant environmental benefits in a commercially sustainable way.

Carmen Wong, Lead Industrial Designer, said the following on the award win:

“We’re very proud to have won a Green Good Design award for the iCandy ReGen concept. The opportunity to work with such a well-established brand in iCandy on an exciting, sustainability-focussed concept has been a challenging yet rewarding project for the team. To be recognised and to receive such a prestigious accolade by the jury is brilliant for PDR.”

About the awards

The Green GOOD DESIGN Awards recognises designs ‘that have forwarded exceptional thinking and inspired greater progress toward a healthier and more sustainable universe.’ Experts from around the world serve as the jury, which meets annually to identify the best new entries in product, environmental, graphic, packaging and communication design.

Discover more

Read about how ReGen also won a prestigious iF Award earlier this year or if you’d like us to develop a concept with you, get in touch.